Over 88 Tips & Ideas to Supercharge Your Exhibit Sales by Steve Miller

Over 88 Tips & Ideas to Supercharge Your Exhibit Sales



Download Over 88 Tips & Ideas to Supercharge Your Exhibit Sales




Over 88 Tips & Ideas to Supercharge Your Exhibit Sales Steve Miller
Language: English
Page: 46
Format: pdf
ISBN: 0965541207, 9780965541206
Publisher: Hikelly Productions

This book shows the reader how to maximize their efforts at trade shows and exhibit sales.What are the reasons why exhibit staffers fail at trade shows? First, they're often imitating the wrong behavior!The odds are you have worked trade shows before. Do you remember the very first show you ever worked? Think back to that time and ask yourself a simple question: who taught you how to work that first show? The answer is, most likely no one. No one taught you how to prepare for that totally foreign environment. Nobody explained to you the major differences between working out in the field and working an exposition.Let's think about some of those differences now: You have only a short amount of time to interact with attendees. An average quality encounter at a trade show lasts only 13 minutes, barely long enough to introduce yourself out in the field.You have hundreds, even thousands of strangers walking by your exhibit, with the competition right down the aisle. Hardly conducive to an ideal private meeting with an important, new prospect or long-time customer.The buyers come to you, which can be good news or bad news. The good news is that large numbers of legitimate buyers can be walking the aisles of the show, more than you could possibly ever see in a few days out in the field. The bad news is that those buyers may be hidden by an equally large, or larger, number of non-qualified buyers. You've got to go through the process of culling them out.There are many more differences between working a trade shows versus selling the field, and these are important to consider. But if no one taught you these differences and no one taught you how to work the show, then how did you learn? Odds are you learned by watching others.Other exhibitors and other fellow staffers.Here's the big question, though. Who taught them? Kind of makes you think, doesn't it? This book will teach you how, why and when to maximize your efforts for successful trade shows and exhibit based meetings.


--This text refers to the

edition.

About the Author

Steve Miller is a strategic marketing consultant specializing in the trade show industry. He helps corporations more profitably exhibit at trade shows, and works with show management to enhance their trade shows. Author of the book, How to Get the Most Out of Trade Shows, he's been published in over 150 publications, including Fortune, Sales & Marketing Management, Success magazine, the Washington Post, and Washington CEO. Steve's corporate clients have documented millions of dollars in revenues through the unique methods he's developed. Charmel Bowden is known by her clients as the one who creates the track to do the big things her clients have to do. She has worked as a consultant with hundreds of clients nation-wide to help them through the difficult task of doing business in this alarmingly dynamic environment.

The majority of her clients, ranging from K2 Inc., the American Egg Board, Edmark Corporation, and IBM have all significant investments in their trade show efforts as a part of their marketing efforts. Charmel has designed and built exhibits, staffed booths, created advertising and promotions, in addition to her staff and exhibitor training seminars.

She is a published writer and seasoned speaker who enjoys challenging conventional methods and demanding people set measurable objectives for everything they set out to do.

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